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Smart Sales Teams are Turning to Direct Mail. Here’s Why.

I have been getting a barrage of emails, phone calls, and LinkedIn requests for as long as I can remember, but I will never forget the time a sales development rep (SDR) contacted me via direct mail. The SDR reached out to me through a series of emails, then she ...

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Why Your Direct Mail Campaign Needs Handwritten Notes

In the digital age of computers and smartphones, how often do you hand write anything anymore? When was the last time you received a note in your mailbox instead of your email inbox? Nowadays, direct mail is rare. But people everywhere are feeling such a sense of digital overwhelm right ...

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Direct Mail Unboxed: Wine Box Video Mailer from UviaUs [Video]

In our most recent episode of Unboxed, we showcase a two-part send (complete with both a video mailer and a bottle of wine) from our partners at UviaUs. This is a great example of how creative and personalized direct mail pieces can create a truly amazing experience for your audience.

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A Direct Mail Strategy for Your ABM Campaigns

SiriusDecisions recently released the State of Account Based Revenue Engine 2019 report, and the results are in—ABM, once again, is coming in hot! According to their report, those companies that are measuring ABM are seeing: 99% better engagement with ABM accounts; 80% improved win rates; 73% higher deal sizes; 91% improved ROI. It’s time to take your campaigns to the next level by incorporating them with a direct mail strategy.

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